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Shelfstore UK Ltd is a London based shelving company. When they first approcahed us they had a succesful retail outlet at Finchley Road. Over the last two years, with our help, they have grown to become one of the UK’s premier online shelving specialist, offering endless solutions using 294 quality shelving components.


Once the initial search engine marketing campaign was in full swing, two issues became apparent:

Firstly, just how do you promote endless combinations of shelving on a website? A standard ecommerce system simply would not be up to the task.

A second issue also needed consideration. In the past, a team of specialists were required to measure up and design tailored shelving systems using traditional drafting methods. This was a long and laborious task and a significant issue that needed to be overcome. As orders increased, it became increasingly apparent that the timely supply of these designs would struggle to meet demand.

It soon became clear that something fun and novel was required in order to convert this aspect of the sales process from a pain staking task to an entertaining part of the shopping process.


Shelfstore now have a very strong online store that is integrated with an extremely efficient and effective back office system. Working together with Purple Coral, one of our development partners, we have been able to ensure that all of their requirements have been met.
Though the use of leading edge search engine optimisation techniques and a unique wizard based website that is second to none, all considerations were satisfied. The end solution was attractive, powerful and extremely scalable.

The Shelfstore site has now become a top online shelving destination. Customers can now design and build their own shelving units, in 3D, online. Online sales now dwarf traditional retail sales.


Thanks to Key One we are now considering shutting down our Finchley Road store.
Compared to our evolving online business model, our retail operation is just overhead

Tony Fitz-Costa, Managing Director

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